Why Your Company Needs a Copywriter

As a business owner, your time is limited. As are your resources. As is your focus and attention.

On a day-to-day basis, you’re probably busy motivating your employees, attending to payroll, paying your bills, making sales calls, and dealing with all those unforeseen problems that pop up. Like someone quitting. Or a customer complaint. A misplaced order. An unpaid invoice. 

The list goes on. 

So the last thing you probably have time for is writing a sales email. Or freshening up your website copy. Or writing a blog. Or crafting the perfect, compelling ad to attract new customers. 

Plus, unless you're a writer or marketing guru by trade, it’s not your area of expertise. 

But it is mine. 

I’m a copywriter. 

And a good one at that. 

No, a great one.

A good copywriter can help you with all your copy and content needs. Whether it’s cold emails, sales funnel emails, B2B blogs, ads, social media posts, website copy, or about a million other options, a copywriter will establish tone, approach, and technique—things that you shouldn’t have to think about. 

Here are a few more reasons why your company should invest in a good—no, great—copywriter. 

Establish brand awareness

Maybe you already have a brand or maybe you don’t. If you do, great. A copywriter can help you push that brand into all your marketing material, from brochures to website copy, to social media posts. They’ll help you stay consistent and make sure you don’t throw something random out there to confuse your potential customers. 

Understand the in’s and out’s of your niche

It’s best to hire a copywriter in your industry. Writing sales copy for a trucking company, for example, is very different from writing gentler, perhaps more informative content for a pelvic floor therapist. Your audiences are very different, so how you approach each one and where you encounter each one will change. 

It truly helps if your freelance or contract copywriter knows your industry. They know your language and buzzwords, as well as common problems or issues that your customers might encounter. For example, if you’re trying to sell a line of protein powders, you’re going to want a copywriter who’s well-versed in all the different types, as well as all the potential benefits. If you hire someone who doesn’t know anything about supplements, fitness, or nutrition, who’s been exclusively writing product descriptions for plumbers, that person is going to be in way over their head.

Not saying it can’t be done—I’ve dabbled in a few unfamiliar industries myself over the years. I’m just saying it will require more market research, a little more hand-holding, and some extra blood, sweat, and tears. Mostly tears. Big fat salty ones.

Capitalize on the unique connection to the audience 

A good copywriter understands your audience and knows how to reach them. What issues do they face? Do they check emails or hang out on Instagram? What are they anxious about? What do they need? What excites them? What do they look forward to? A good copywriter appreciates all their pain points and figures out how to speak to them in a way that lets them know we understand them and we know how to help them solve their problems. That insight and connection increases your sales and generates revenue. It’s absolutely imperative. Your customers feel heard, respected, and like you’re the absolute best solution for them.

Create value driven content

Content is everywhere nowadays. It’s on social media, in our email inboxes, in our literal mailboxes, on the radio, on TV, on podcasts, on billboards. Everywhere. Which makes it more important than ever to stand out from the rest of the noise out there. Not only that, but your product or service can help them, make their lives easier. You’re the expert, and your content, whether it’s on social media, on your website, or in your emails should reflect that. 

That’s value driven content. Content that lets everyone know you have an in depth understanding of experience and knowledge in your industry. Which is again why it’s best if you hire a well-informed copywriter with experience  in your industry. But it’s that careful balance of proving that you’re the expert without talking down to your audience in a condescending, arrogant manner. You’re the masterful authority, but if you’re a jerk, you’ll turn everyone right off. 

Craft effective headlines

An effective headline draws immediate attention from your audience. And sometimes it’s just one single word that captures that attention. Or the structure of the headline—the order of the words that makes the difference between a likely customer ready to click in the right place and a reader who keeps scrolling, too busy to waste time on your nonsense. In other words, every word matters. Anyone can write a clever little diddy, but not everyone can drive sales results.  

Focus on creativity

A freelance copywriter, or a copywriter that you hire on a contract basis, has the time and flexibility to commit to the entire creative process. You, a business leader, are too busy to sit and brainstorm and tinker with word play. But a copywriter does just that. And they have the experience and skill to know what works—the perfect combination of the perfect words that will garner attention, convert to clicks, and generate revenue.

While you might get bogged down with all the other tasks and responsibilities you have on any given day, you might not have the time to create something authentic and original. And instead, you’ll fall back onto the same patterns and habits that may or may not have worked. Let me offer a fresh perspective. 

You’re the expert in your business, so you handle that. A copywriter is the expert with the words, so let them handle that.

Nurture that customer relationship

A good sales funnel, a regular newsletter, and comprehensive social media posts all help to nurture the customer relationship. You might not snag them on your first interaction. Or even your second. But the more your copy gets in front of them in an effective, non-obnoxious way, the more likely they’ll be to reach out to you when they’re ready. Perhaps they don’t have the funds just yet or don’t have the need, but eventually, they’ll see you as a trusted resource—the go-to for all their industry needs. 

And a good copywriter can help you with that process. They’ll know how to get in front of the customer without overwhelming them. They know just how frequently to post and share. They know which pieces of information the customers react to positively. They know just which words to use to make you show up in their search engine results. And as the saturation increases, they know how to close the sale—how to turn that audience from potential customers to loyal, returning customers.

Next steps

So, what’s next? What options lay ahead of you in this copywriter-hiring process? Glad you asked. Let’s schedule a call when we can chat about your needs, your goals, your company culture, your obstacles and struggles. All the things.

I can help you lay out a plan. A plan with a fresh perspective. And experience that can enhance your reputation and improve your rank on Google. Some combination of website copy and social media posts and sales pages and regular emails and brochures and so much more. Really, there are so many options and possibilities. In fact, without a copywriter’s expertise it’s kind of overwhelming.

Check out my Services & Rates page for pricing. Check out my portfolio for some samples of my past works. Let’s chat.